My 2nd project with a real-estate firm. I led Xome's style guide creation and website redesign, ensuring consistent branding and a better user experience.

My role

Online ad creation

User research and design

Marketing collateral creation

Brand style guide creation and management

Results

Established a comprehensive style guide that ensured brand consistency across all channels.

Reduced cost-per-click by 20% through optimized ad placements and creative design.

My research findings lead to a 50% reduction in user friction points.